Advertising Strategy: How to Make the Most of Google Ads and Facebook Ads

Google Ads and Facebook Ads are two giant platforms that dominate the world of online advertising. However, instead of choosing between them, why not use both together? Here's why this strategy can be the key to your success.

Retargeting: What Is It, and Why Is It Important?

Not all visitors to your website make a purchase right away. Retargeting is a chance to "re-engage" these users by reminding them of your offers.

Benefits of Retargeting with Google Ads

Adaptive advertising offers: make offers based on user actions.
Wide range of platforms: from video to text ads.
Deep understanding of the audience: adjust your ads based on the response.

Why is Combining Google Ads and Facebook Ads a Winning Option?

Facebook allows you to flexibly target your audience and "recover" visitors through retargeting. Whereas Google allows you to reach those who are already interested in you on Facebook and strengthen your brand through search visibility.
  • Specific targeting: You can create ads that take into account a user's previous interest in your site.
  • Maximum coverage: Utilize the vast arsenal of Google and Facebook networks.
  • Deep audience analysis: Get useful information about your customers and adapt your advertising strategies.
  • Combine strategies for better ROI: By using both Google and Facebook, you can optimize your ads for better ROI by comparing feedback from both platforms.
  • Integration with other platforms: Combining Google and Facebook can be even more effective if you integrate these platforms with other tools such as Instagram, YouTube, or Pinterest.


A fashion company used Facebook to advertise a new clothing collection and supplemented this with search ads on Google when it launched a sale. The result was a 35% increase in sales.
Ultimately, by combining the power of Google Ads and Facebook Ads, you will get more opportunities to grow your business. And BudgetMaxx will help you allocate your budget efficiently to ensure the best ROI.