Google Ads Keyword Planner: optimize your advertising strategy

Google Ads Keyword Planner is a tool from Google that helps you identify the best keywords for your ads. It not only generates keywords but also analyzes their effectiveness.

Tool features

With its help, you can:
  • Create lists of keywords;
  • Group words into categories;
  • Import keywords into ad campaigns;
  • Estimate potential traffic;
  • Predict attendance;
  • Calculate the advertising budget;
  • Analyze competitors' rates.

Getting started with Google Keyword Planner

You need a Google account to access the scheduler. After registration, go to Google Ads and follow the instructions. To use the planner, select Tools & Settings and go to Keyword Planner.

Recommendations for users

When using the tool, keep in mind that it may not take into account all keyword combinations. Therefore, we recommend using a wide list of keywords and then filtering out the less effective ones. Also, consider possible deviations in the expected and actual search query activity.


  • Seasonality: Consider the seasonality of your business. Some keywords may be more effective at certain times of the year.
  • Localization: If your business operates in specific geographic regions, use localized keywords.
  • Monitoring: Regularly check the performance of your keywords and adjust your strategy accordingly.
  • Testing: Try different keyword combinations to find the most effective ones for your business.
  • Competition: Research your competitors' keywords to help you identify new opportunities.
Choosing the right keywords is the foundation of a successful Google Ads campaign. Google Ads Keyword Planner is your reliable assistant in this process.
Want to save on your advertising budget? BudgetMaxx service will help you get the maximum ROI from your advertising.