Google Ads Keyword Planner is a tool from Google that helps you identify the best keywords for your ads. It not only generates keywords but also analyzes their effectiveness.
Tool features
With its help, you can:
- Create lists of keywords;
- Group words into categories;
- Import keywords into ad campaigns;
- Estimate potential traffic;
- Predict attendance;
- Calculate the advertising budget;
- Analyze competitors' rates.
Getting started with Google Keyword Planner
You need a Google account to access the scheduler. After registration, go to Google Ads and follow the instructions. To use the planner, select Tools & Settings and go to Keyword Planner.
Recommendations for users
When using the tool, keep in mind that it may not take into account all keyword combinations. Therefore, we recommend using a wide list of keywords and then filtering out the less effective ones. Also, consider possible deviations in the expected and actual search query activity.
Additionally
- Seasonality: Consider the seasonality of your business. Some keywords may be more effective at certain times of the year.
- Localization: If your business operates in specific geographic regions, use localized keywords.
- Monitoring: Regularly check the performance of your keywords and adjust your strategy accordingly.
- Testing: Try different keyword combinations to find the most effective ones for your business.
- Competition: Research your competitors' keywords to help you identify new opportunities.
Choosing the right keywords is the foundation of a successful Google Ads campaign. Google Ads Keyword Planner is your reliable assistant in this process.
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