How to Allocate an Advertising Budget for B2B?

Social media is becoming increasingly important in B2B marketing. The growth of social media users to 4.41 billion by 2025 opens up new opportunities for interaction with business audiences. An effective advertising budget in this context involves the use of both organic and paid content.

The Evolution of The B2B Social Media Marketing Landscape

The use of social media has skyrocketed globally, and it is projected to reach 4.41 billion users by 2025. This opens up a huge opportunity for B2B marketers to interact with a wide audience. About 75% of B2B buyers use social media during the buying process, making it a critical platform for marketers.

Key Trends in B2B Social Media Marketing

Expert Approach in B2B Marketing

In the world of B2B marketing, there are more and more examples of large companies engaging leading experts to create content that emphasizes a deep understanding of the specifics of the industry.
For example, IBM uses a series of podcasts with its top executives and external experts to discuss the latest trends in artificial intelligence and computing. This not only increases brand credibility but also acts as a powerful tool for product promotion.
Another example is Microsoft, which uses webinars with leading industry analysts to discuss the latest innovations in cloud computing. These events not only attract potential customers, but also demonstrate the company's leadership in technological innovation.
Spending on this type of marketing is predicted to grow, especially in the large budget segment, where it is important not only to promote the product but also to demonstrate a deep understanding of the industry and customer needs.
That's why we recommend setting aside a portion of your budget to create high-quality, expert content that demonstrates a deep understanding of your industry.

Advertising and Cold Email Outreach on LinkedIn

When planning your B2B advertising budget, it's especially important to find the right balance between digital advertising campaigns and direct mail strategies like Cold Email Outreach. Digital advertising campaigns should be targeted and measurable, with a focus on reaching a specific target audience.
Cold Email Outreach is a direct marketing tactic that involves sending emails to potential customers who have not been contacted before. It's a key component of a B2B marketing strategy, especially when using LinkedIn as a platform to expand your professional network and establish business contacts.
In the context of LinkedIn, Cold Email Outreach can be particularly effective because the platform brings together professionals and businesses looking for opportunities to collaborate. The use of personalized cold emails allows you to directly reach out to identified decision makers at targeted companies, presenting your services or products in a context that meets their needs and interests.
Effective budget allocation includes analyzing the return on investment for each channel and adapting strategies based on results. A successful combination of digital advertising and cold emails can significantly improve brand visibility and increase sales in the B2B sector.

Augmented Reality (AR)

Companies are starting to interact with potential customers using interactive AR augmented reality. The number of active mobile AR users is expected to reach 1.73 billion by 2024.
One of the most impressive examples of AR in the B2B sector is Lloyd's Register, which has developed a VR safety simulator for training energy industry workers. This simulator uses immersive technologies to improve training and safety, demonstrating the potential of AR in training and developing professional skills in the B2B sector.

Additional Effective Strategies for B2B Social Media

  • Align goals with business objectives: B2B social media goals should focus on long-term business objectives, such as increasing brand awareness, building trust and credibility, and educating your audience.
  • Know your audience: Develop detailed buyer personas and understand which social channels they use. LinkedIn is heavily used by B2B marketers for both organic and paid content.
  • Understand the competition: Use tools to compare your performance with that of your competitors and get insights into their social media activities.
In today's world, social media is a key part of a B2B strategy, helping to engage customers, build trust, and increase sales. It's important to plan your advertising budget wisely to maximize your return. The Budgetmaxx service allows you to effectively manage your advertising budget while reducing tax costs.